An ambitious Toronto based gifting startup was in need of a full design, branding, & UX overhaul to help their company take the next step. Their product needed to feel premium & elegant, but also fun, easy & almost addictive to use. I created & oversaw all interaction/visual design & lead multiple design discussions until the product was exactly what we all envisioned from the start.
Working with an existing logo that the company didn't want to stray too far from, I was able to modernize the core logo and add a secondary mark that they could use alongside their main identity for things like app launchers, stamps, or even patterns inside their gift packaging.